Luna & co
Luna & co was a small sleepwear business created by a team of girls as part of the Young Enterprise initiative. The company designed and sold pyjama shorts with a give back business model partnering with the Women’s Refuge New Zealand. For every three pairs of shorts sold, one pair was donated to the refuge, promoting the idea of comfort and safety while empowering women. As the marketing manager and creative director I was responsible for the design of the product as well as the branding, marketing, advertising, photography and public relations. Luna & co was extremely successful winning the National Excellence Award for Global Sales and Marketing. Luna & co featured in the New Zealand Herald’s VIVA magazine and on sites such as katherineisawesome.com.
B&W film pictures below taken by Connie Macdonald
TitleLuna & coYear2014